Burda Praha appoints Chiara Lucci Publisher of all lifestyle brands

Burda Praha will focus the 360° ecosystem development and digital activities for its successful lifestyle brands including ELLE, Marianne, Marie Claire, InStyle, JOY under the management of Chiara Lucci.

“We look forward to Chiara implementing her multi-platform experience in international publishing to all our fashion and lifestyle brands from January 2016. Chiara has seen great success strengthening the performance of Marie Claire, InStyle and JOY since she joined the company and we expect her stewardship of all our fashion and luxury brands to drive the growth of digital, transactional revenues”, says Petra Fundova, CEO Burda Praha.

Burda Praha is the leading publisher of fashion and luxury brands and is a forerunner in the transformation to digital with technology. “Burda has a unique portfolio of outstanding international lifestyle brands which are considered the most influential trendsetters in the Czech market. 2015 was a really exiting year, we significantly improved the performance of all our brands, we began the development of an online fashion and beauty platform for InStyle, as well as winning two awards with Marie Claire. Elle and Marianne are already such incredibly performers, I look forward to developing new projects where we can link transactions between the consumers and the products of our clients”, says the native Italian, Chiara Lucci.

Burda, the media and technology company, is focused on strengthening its lifestyle assets in a 360°ecosystem, concentrating especially on growing its digital footprint in the areas of e-commerce and video content as well as creating tailor-made solutions for advertising clients. These activities ensure that all of the strong brands will continue to fascinate an active, relevant audience on wherever and whenever the consumer wishes to engage with them.

Burda Praha is a subsidiary of Burda International, part of Hubert Burda Media. Burda International operates in 22 countries, publishing over 230 titles and employing over 2400 staff.

Burda Praha is a leading publisher in the Czech Republic, publishing 40 magazines and a wide range of online offerings, a range of successful events and an audited reach of 1,5 million readers per month (Mediaprojekt). Burda Praha has received range of magazine awards, in 2015 Marianne and Marie Claire won the magazine of the year in their category.

PUBSLISHER STRUCTURE FROM JANUARY 2016

LIFESTYLE: Chiara Lucci – ELLE, ELLE Decoration, Marianne, Marie Claire, InStyle, JOY, Maxim, Masooo!

WOMEN’S SERVICE & SPECIAL INTEREST: Zuzana Diniz Sousa –Svět Ženy, Katka, Burda Style, Apetit, Marianne Bydlení, Venkov & Styl, Posli Recept, Naše Krásná Zahrada, Náš útulný byt, crosswords

CONSUMER ELECTRONICS & DIGITAL PLATFORMS: Petr Kabrna –CHIP, Pocitac pro kazdeho, all online projects